Video interviewing gives us a competitive edge when hiring the best talent as it is something not many of our competitors do. Our challenge is finding a quick and accurate way to screen high volumes of applications. Previously we based our decisions solely on the strength of their CV, which is OK up to a point but you get no idea of the applicant’s personality. For candidates with little or no work experience it can be difficult to distinguish one from another based on CVs alone. Now with video interviewing we can actually see the candidates before we invite them for their first face-to-face interview. It gives us that extra dimension and has enabled us to shortlist candidates far more accurately than we could before, so we know that the candidates we select for first interview will be of a high standard.
The key challenges are in screening high volumes of applicants many of whom can look very similar on paper. It can be very challenging to accurately shortlist candidates based purely on a CV. This is especially the case with graduate applicants who typically have limited experience, meaning it’s sometimes hard to differentiate one candidate from another.
For our last graduate campaign we received around 206 applications. Part of the initial application process required that applications would only be considered if they had completed the video interview element. Of the 206 applications 88% of applicants did so, which automatically cut down the pool of eligible candidates. Whilst this was initially a concern, we soon realised that the overall quality of the applications left was very good and the reduced numbers meant we could complete the screening process far quicker. So it acted as an automatic filter for us.
The overall quality of hire has improved because now we are able to progress the strongest candidates to the next stage of the process knowing that they will generally be of a high standard. For the first time we are able to assess a candidate’s communication skills, how they are able to think on their feet and answer questions under pressure. We can also get an idea of their personality and general energy and enthusiasm for the role before they even step foot in the interview! This visual element combined with the CV ensures we are only taking the best candidates forward!
It's also easy for candidates as they can record the interview from their own smart devices or laptops at their own convenience.